Home / Our Solutions / Health Intelligence
Data & SurveysPRMPatient journey
  • Real-world data and real-world insights

    Perceiving patients profoundly is the first step to identify a target market and provide defined services. Patients' expectations of treatment have been changed: higher education, access to vast information, modern perspective on health is only a few of the factors affecting an individual's choices. Thus, segmentation should not only be demographic and psychographic it also needs to behavioral.   PCC HELLAS offers surveys which are designed to meet the needs of each project and take into account possible future use of results.

  • Business is built on relationships

    Patient-focused customer relationship management (CRM) connects people and systems, improving collaboration for more efficient outreach.

    Patient Pelationship Management (PRM) is an approach to knowing and understanding patients and then adapting methods of communication and service delivery to meet their needs and expectations.

    It's an efficient way to enhance patients' well-being while managing the cost of outreach and services.

    • Increasing patient satisfaction
    • Coordinating the delivery of care
    • Forging long-term relationships
    • Ensuring product loyalty and retention
    • Increasing product's added value
    • Achieving Brand awareness


  • Understanding how, when and why

    The Patient Journey is unraveling through the different stages the patient goes through, and the decisions that are made through the progression of a disease and treatment.

    Each point in this journey can drive the patient to react to and engage with different messaging and types of information as they work through medical, emotional, financial and lifestyle issues. This involves other stakeholders as well (health-care professionals, caregivers, national insurance etc), all of whom shape the patient journey.

    Laying out a complete Patient Journey can help in:

    • designing informed marketing approach
    • Delivering the right message at the right time
    • Strengthening retention and build loyalty
    • Lowering associated healthcare costs
    • Increasing patient compliance