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Patient Adherence Infographic

(September 28, 2012)

We have put together a simple visual representation of how pharma think the patient landscape is changing, and what they are doing to remain patient-centric. We have also included patient insights and have revealed some very contrasting results...hope you enjoy!

Although vastly simplified, this info graphic reveals that try as we may, patients still don't seem to be feeling the benefits of increasing patient-centricity within pharma. The solution could lie in trust, and placing more resources into patient group collaboration and delivering compelling and meaningful engagement messages to patients and HCP's.

Building patient insight into patient programmes, brand plans and overall marketing strategy is going to be the main talking point at this year Patient Summit USA (October 29-30, Philly).

More info: http://www.eyeforpharma.com/patientusa/content4.php